NHRA Top Fuel Dragster driver Antron Brown celebrates with fans. Photo: Mark J. Rebilas |
Everyone loves a good story. Race fans definitely love a good story. Narrative is ingrained in our DNA. Storytelling is the most natural and effective way to reach a distracted audience. Authentic content resonates with fans through images, sound and video, and reaches them on a level that stirs emotions. Until you’ve reached your fans on this level, there’s little chance you’ll break through.