During the height of an uncertain year marred by the pandemic Outlaw Street Car Reunion series owner, Tyler Crossnoe took a leap of faith at the Shakedown Nationals XVIII and delivered a surprise announcement alongside Virginia Motorsports Park owner Tommy Franklin.
XDA Teams with Hot Rod Media
The extreme Dragbike Association has enlisted North Carolina-based Hot Rod Media to boost the series’ marketing efforts. The motorcycle drag racing series rolls out six events each season — throughout the East Coast region. Over 700 professional, sportsman and grudge motorcyle drag racers
Companies Can Learn From Racing
All too often in business, management uses data to employ a perpetual test run, rather than inform sound decisions and put them in play. Racing, on the other hand, demands decisive action. In racing, information is key and feedback is a continual loop.
Building Stronger Fan Connections
Everyone loves a good story. Race fans definitely love a good story. Narrative is ingrained in our DNA. Storytelling is the most natural and effective way to reach a distracted audience. Authentic content resonates with fans through images, sound and video, and reaches them on a level that stirs emotions. Until you’ve reached your fans […]
Where the Rubber Meets the Road
Today’s motorsports enthusiasts want more information than ever, before making a purchase. Turns out, Google commissioned a study called the Zero Moment of Truth (ZMOT) that focuses on the time a consumer spends researching your product before making a purchase. We all do it: comparison shop on our cell phone, read a restaurant review before […]
Advancing technologies have created more opportunities for motorsports brands and businesses to reach and interact with consumers than ever before with media that is portable, shareable and searchable. Gone are the days in which consumers were glued to a newspaper, television or radio broadcast. Advertisers have to keep pace with consumers. Traditional media is still […]