NHRA Pro Stock driver Mark Hogan races alongside Lewis Worden. Photo: Mark J. Rebilas |
Advancing technologies have created more opportunities for motorsports brands and businesses to reach and interact with consumers than ever before with media that is portable, shareable and searchable. Gone are the days in which consumers were glued to a newspaper, television or radio broadcast. Advertisers have to keep pace with consumers. Traditional media is still very relevant, but unless you do something new with it, results may fall short.