NHRA pro stock driver Mark Hogan races alongside Lewis Worden during qualifying for the Midwest Nationals at Gateway Motorsports Park. Photo: Mark Rebilas |
Advancing technologies have created more opportunities for motorsports brands and businesses to reach and interact with consumers than ever before with media that is portable, shareable and searchable. Gone are the days in which consumers were glued to a newspaper, television or radio broadcast. Advertisers have to keep pace with consumers. Traditional media is still very relevant, but unless you do something new with it, results may fall short.
Media has been turned on its head and now, consumers are in the driver’s seat. The challenge is to create digital content that can rise above the noise. Whether creating radio or television ads, or, digital content for distribution via various online platforms, it pays to align your brand with content that resonates with your fans. Build stronger connections with digital content that is compelling, relevant and ultimately, more powerful. Focused strategies and smarter tools matter.
Worth noting: Visual content is expected to dominate marketing trends in the coming years. Read more about this in our LOYEL post. (Hot Rod Media is owned and operated by LOYEL)